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While its knife-edged surfaces and aerodynamic form were largely inspired by the experimental Hurricane, the GTR-X represented a serious attempt to build a low volume, high visibility sports model using inexpensive tooling and stock mechanical parts.
Built to brand aerospace technology with their image, Holden of Australia commissioned this radical concept in the 1960s. At that time, Hurricane was one of the most expensive experimental cars, and helped the company sell one million cars from 1969 to 1974.
Finding the ''feasibility of applying aerospace techniques and materials to the manufacture of future Holdens'' was the companies' motivation for the project. However, this rhetoric held little weight, and only the production-worthy engine found its way into the road cars. With this engine, the Hurricane started a trend that would have 500 000 Holden's feature Australian-designed V8s.